Seamless Marketing Automation Integration
Simplify your marketing processes and elevate your campaigns with the seamless integration of Mirabel’s Marketing Manager, our marketing automation and audience development platform.
With Marketing Manager, our CRM becomes the most advanced CRM and marketing automation software in the publishing industry, enabling you to manage all CRM data, subscription and membership data, and marketing communications and automation within a single system, eliminating the need to switch between different platforms.
Newspaper CRM Features
The only publishing CRM with built-in email verification software to prevent hard bounces before you send a campaign.
Granular opt-out setup by publishing product.
Full integration with Mailchimp and Gmail.
Automatic carbon copies of emails to clients records.
Deploy High-Volume Email Marketing Campaigns
Schedule future and follow-up campaigns; run A/B test campaigns, RSS Feed campaigns, and re-engagement campaigns; and publish workflow campaigns all with the powerful Email Builder.
Comprehensive Email Analytics for In-Depth Campaign Insights
The integrated Email Analytics Module enables the creation of comprehensive campaign reports, making it easy to monitor opens, clicks, unsubscribes, spam complaints, and more. With the capability to search campaigns using over 10 different criteria and to build custom views from more than 50 data fields, all aspects of email marketing can be tracked within the system.
Most Powerful List Segmentation in the Publishing CRM Industry
The Newspaper Manager features the industry’s most robust mailing list builder, allowing both static and dynamic list creation. Select from more than 80 properties to capture contacts, including CRM data such as companies, job titles, and geographic locations, to create highly-targeted lists. Additionally, it incorporates data from website visitor history, email opens, and content interest.
Landing Pages
Optimize Marketing Efforts With the Automation Engine
Create carefully tailored workflows with dozens of trigger options to automate all communication based actions.
You can trigger customized emails based on upcoming contract expiration, material due dates, changes to orders, conversions to contracts and a host of other triggers within Newspaper Manager.
Competitor Technology Analytics
See which technologies competitors are using on their websites. Track competitors’ social media statistics including page rank, Twitter followers, and Facebook likes.
What Our Customers Say
Michael Trogdon
We’ve been very happy with the value that The Newspaper Manager has added to our sales team, and we are also happy with the client service.
Melissa Sanderson
Everything that the software is offering is more efficient and better than what our company was doing before The Newspaper Manager. We are now able to project our numbers much better than we could before.
Kylah Strohte
The Newspaper Manager has made my life a whole lot easier. The software is efficient and easy to use, and I've been incredibly impressed with the level of service The Newspaper Manager team offers. Such a great value - thank you!
Chuck Morales III
We've been a satisfied client of Mirabel Technologies for over 10 years. With 17 weekly and monthly print publications we've been able to streamline many of our regular work practices thanks to the ease and versatility of The Newspaper Manager.
Louise Sproule
Despite updating and changing the way we do everything at our newspaper, we had not changed the way that we sell ads and contact our clients. The Newspaper Manager enabled us to combine all of our collective knowledge of our customers into one organized place.
Valerie Simon
We started to use The Newspaper Manager, and I didn't know how valuable it was until we lost a sales rep. It made it so easy to pick up where the rep left off. With the account list and the information at hand, we didn't lose a single ad! It was seamless!
Michael Raher
The Newspaper Manager has taken our business to a whole new level. We have seen an immediate increase in efficiency (and profitability), and we now have the ability to look at our business in a way that we've never been able to before.
Gretchen Wehmhoff
We needed software that could track and invoice advertising in two different publications with the same contact list. Once the [software consultants] helped us set up our letters and rate cards. Now, we can create a proposal and, with a touch of a button, it can become a contract and then an invoice when it's time to bill
