Streamline Sales and Marketing in One Powerful Platform

Newspaper Manager’s Campaign Management Module: Streamline Sales and Marketing in One Powerful Platform

In today’s fast-paced publishing industry, managing marketing and sales campaigns efficiently is essential for business growth. ith Newspaper Manager’s built-in Campaign Management Module, publishing professionals can boost sales productivity and streamline communications —all within one integrated system.

Seamless CRM and Marketing Integration, Targeted, Personalized Outreach

Marketing Manager seamlessly integrates with Newspaper Manager’s all-in-one CRM, allowing users to manage their marketing and communications in one place.

Unlike most CRMs, Newspaper Manager’s Campaign Management Module allows users to seamlessly send sales emails individually or in batches directly from the CRM. This feature is particularly valuable for sales reps, offering powerful outreach capabilities typically unavailable within standard CRMs.

Using Advanced Contact Search, the Opportunities Module, or the Campaign Management page, users can quickly select recipients, input a Campaign Name, and choose from custom letter templates. The BEE Editor enables full message customization before sending, ensuring personalized communication.

Enhanced Campaign Management Features

• Attachments: Easily attach files such as media kits to emails.
• Campaign Customization:Adjust Campaign Type, Opt-Out, Update Preferences, and Footer settings based on options created within Marketing Manager.
• Product Association:Associate campaigns with specific Products, enabling users to track and filter emails by category.
• Email Scheduling: Schedule CRM emails to be delivered at a specific date and time for optimized outreach.
• Follow-up Email Functionality:Send campaign follow-ups within the module, creating email threads by including the original campaign in the follow-up email.
• Advanced Search & Filtering:Quickly locate past campaigns using 16 search criteria, including Company Name, Priority, Contact Type, Campaign Name, Sender Information, and Date Sent. Saved searches enable faster reporting and campaign tracking.
• Customization Options:With a customizable summary dashboard and the ability to select from over 15 data fields to create custom views, user can ensure they see the metrics that matter most to their sales and marketing efforts.
• Split-Screen View:View and enter notes on contact records, schedule new calls and meetings, and manage follow-ups directly from the report.
• Comprehensive Analytics:Gain clear insights with detailed campaign analytics that track engagement, such as opens, clicks, and replies, at the individual email address level. The module even integrates data from marketing emails sent using the Email Builder, providing a comprehensive view of marketing efforts.

Experience the Power of Integrated Sales & Marketing

With Newspaper Manager’s Campaign Management Module, publishing companies can enhance sales performance, improve audience engagement, and streamline marketing efforts—all within a single CRM.

Watch the Feature in Action

To see the Campaign Management Module in action, check out our video: